Project: Visitor Experience and Collaboration for £20M HLF programme
Background Bath Abbey is undertaking an ambitious £20M programme to repair the building, upgrade facilities and transform the visitor experience. As one of the leading visitor attractions in the south west it was important to develop the offering and drive visitor recommendation.
Our role Active Thinking was invited to develop an integrated visitor and event experience.
We fostered collaboration between the design team, operational teams and other stakeholders to develop one dynamic design team. We developed an agreed innovative visitor experience that enhances the Abbey’s reputation, ensuring visitors share a great experience with their friends and family.
This enabled design certainty to be reached early in the design cycle thus saving costs, reducing risk and ensuring visitors, worshippers and employees were at the forefront of the design approach. Our role was then extended to develop the catering proposition and operational design.
Outcome A visitor experience that is integrated, innovative and maximises the business benefits. Reduced design costs. A clear common path for all stakeholders to follow. A clear understanding of the operational design issues that needed to be resolved. Alignment across functions to ensure all teams understand who the Abbey will operate in the future.